Since 2013, we’ve been working with small farmers in Nicaragua to diversify crops
We stumbled into the chia world in 2013 when our coffee farmers were facing a crisis due to the impact of Roya, a fungus that devasted coffee crops. While the coffee industry did nothing but talk and pretend to care, we took action. We planted chia with 14 small coffee farmers to help them increase their revenue to offset the inevitable coffee losses. We were able to save their farms from being foreclosed by banks and also created an exciting, new opportunity for them to diversify their income as they waited for replanted coffee plants to generate export-quality coffee beans.
Six years later, we’re working with about 300 small organic farmers in northern Nicaragua under our chia program. (In addition to our organic chia program in Mexico). We provide them seeds, established pricing and best practices before planting, provide agronomists, and pay for their organic certification. When harvest time comes, we pay the farmers at the farm and manage the cleaning, packaging, and exporting ourselves. No worthless middleman!
This level of engagement has allowed us to create a direct supply chain with our producers that gives them certainty and empowerment. They don’t have to worry about whether they’ll have customer for their crop and, most importantly, they make more money working directly with us while we can sell at very competitive prices to you due to our direct involvement with farmers and their communities.
This is true sustainability.